Advertiser Guide: How to Buy Guest Posts & Backlinks
Complete step-by-step guide to finding quality publishers, placing orders, and building your backlink profile on Outreachist
Your Buying Journey
Table of Contents
1 Getting Started
Welcome to Outreachist! This guide will walk you through everything you need to know to start buying quality backlinks.
What is Outreachist?
Outreachist is a marketplace connecting advertisers with publishers for guest posting and link building services.
- Access to thousands of verified websites
- Transparent SEO metrics (DA, DR, Traffic)
- Secure escrow payment system
Key Features
All websites are verified with real SEO metrics
Your money is held in escrow until delivery
Request revisions or get a refund
2 Creating Your Account
Registration Steps
Follow these steps:
- Go to the registration page
- Select "Advertiser" as your role
- Enter your email address
- Create a strong password
- Agree to terms and conditions
- Click "Create Account"
- Verify your email address
Create Account
Join Outreachist today
You can also sign up with Google for faster registration.
3 Setting Up Your Profile
Complete your profile to build trust with publishers.
Profile Settings
Complete your profile:
- Go to Settings > Profile
- Upload a professional photo
- Enter your company name
- Add your website URL
- Write a brief description
- Set your timezone
- Save your changes
Notification Settings
Configure how you want to receive updates:
- Email notifications for orders and messages
- Browser push notifications
Complete profiles get faster responses from publishers.
4 Adding Funds
Add funds to your wallet to start placing orders.
Payment Methods
Visa, Mastercard, American Express via Stripe
Fast and secure PayPal payments
Bitcoin, Ethereum, USDT and more
How to Add Funds
Steps to add funds:
- Go to your Wallet page
- Click "Add Funds"
- Enter the amount
- Select payment method
- Complete payment
- Funds are added instantly
Your funds are protected. Payment is only released to publishers after you approve the delivery.
5 Creating a Project
Projects help you organize your link building campaigns.
Why Use Projects?
- Organize orders by client or website
- Track spending per project
- Manage multiple campaigns easily
- Set project-specific requirements
Create Your First Project
Project creation steps:
- Go to Projects page
- Click "New Project"
- Enter project name
- Add target URL
- Set monthly budget (optional)
- Choose project color
- Add description
- Click "Create Project"
New Project
Create a project to organize your orders
6 Creating Tasks
Tasks are specific link building requests within a project.
What is a Task?
A task defines what you need from publishers:
- Guest post with specific anchor text
- Link insertion in existing content
- Homepage link placement
How to Create a Task
Task creation steps:
- Open your project
- Click "Create Task"
- Select task type
- Enter target URL
- Define requirements:
- Anchor text preferences
- Content guidelines
- Link type (dofollow/nofollow)
- Minimum word count
- Topic requirements
- Set your budget range
- Submit task
Be specific with your requirements to get better matches.
7 Finding Providers
There are multiple ways to find the right publishers for your needs.
Using the Marketplace
Navigate the marketplace effectively:
Navigation steps:
- Go to Marketplace
- Choose "Websites" or "Offers"
- Apply filters
- Sort by metrics
- Review listings
- Check publisher ratings
- Compare prices
Our AI analyzes your task and suggests the best matching publishers based on niche, metrics, and price.
8 Browse All Websites
Explore our database of verified publisher websites.
Accessing the Website Directory
How to browse:
- Go to Marketplace > All Websites
- Use search to find specific sites
- Apply filters:
- Category/Niche
- Domain Authority range
- Domain Rating range
- Traffic volume
- Price range
- Language
- Click on a website to view details
- Check available offers
Understanding Metrics
- DA (Domain Authority): Moz metric 1-100, higher is better
- DR (Domain Rating): Ahrefs metric 1-100, measures backlink strength
- Traffic: Estimated monthly organic visitors
- Spam Score: Lower is better, under 10% is ideal
- Backlinks: Total referring domains
9 Browse All Offers
View specific guest posting packages from publishers.
Browsing Offers
How to find offers:
- Go to Marketplace > All Offers
- Filter by offer type
- Apply filters:
- Guest Post / Link Insertion / Homepage
- Price range
- Delivery time
- Content included
- Link type (dofollow/nofollow)
- Review offer details
- Check what's included
- Add to cart or order directly
Offer Types
Full article with your backlink published on their site
Your link added to an existing article
Your link placed on the homepage
10 Buying a Guest Post
Step-by-step guide to purchasing your first guest post.
What to Review Before Ordering
Always check these before placing an order:
- Website metrics (DA, DR, Traffic)
- Spam score (should be low)
- Content quality on the site
- Publisher ratings and reviews
- Delivery time
- What's included in the price
What's Included
Placing Your Order
Order process:
- Click "Order Now" on the offer
- Select your project
- Enter your target URL
- Specify anchor text
- Add content guidelines
- Upload your article (if required)
- Review order summary
- Confirm and pay
Make sure you have sufficient funds in your wallet before ordering.
11 Advanced Filters
Use advanced filters to find exactly what you need.
Available Filters
SEO Metrics
- Domain Authority (DA): 0-100
- Domain Rating (DR): 0-100
- Traffic: Monthly visitors
- Spam Score: 0-100%
Content Options
- Category/Niche
- Language
- Content type
- Link type (dofollow/nofollow)
Pricing & Delivery
- Price range
- Delivery time
- Content included
- Publisher rating
Sorting Options
- Sort by DA (highest first)
- Sort by DR (highest first)
- Sort by Traffic (highest first)
- Sort by Price (lowest first)
- Sort by Rating (best first)
12 Bulk Ordering
Order multiple guest posts at once for efficiency.
How Bulk Ordering Works
- Add multiple offers to your cart
- Review all items at once
- Apply requirements to all orders
- Checkout with single payment
Bulk ordering saves time and helps you scale your link building campaigns.
13 Managing Orders
Order Statuses
- Pending: Order placed, awaiting publisher
- In Progress: Publisher working on content
- Delivered: Content submitted for review
- Revision: Changes requested
- Completed: Order approved and finished
- Cancelled: Order was cancelled
Tracking Your Orders
How to track orders:
- Go to Orders page
- Filter by status
- Click on order for details
- View timeline and messages
- Track delivery status
14 Communication
Communicate effectively with publishers.
Messaging System
- Use order chat for order-related discussions
- Be clear and specific with requirements
- Respond promptly to messages
- Attach files when needed
Keep all communications within the platform for your protection.
15 Reviewing Deliveries
What to Check
When you receive a delivery, verify:
- Link is live and working
- Anchor text is correct
- Link type matches order (dofollow/nofollow)
- Content quality meets standards
- Article is on the correct website
Approving or Requesting Revision
- Approve: Click "Approve" to complete the order
- Revision: Request changes if needed
- Dispute: Open a dispute if there's a problem
Orders are automatically approved after 7 days if no action is taken.
16 Pro Tips
Best Practices
- Diversify your anchor text for natural link profile
- Mix different DA/DR sites
- Check site relevance to your niche
- Review publisher history and ratings
- Start with small orders to test publishers
Platform Tips
- Save favorite publishers to your list
- Use projects to organize campaigns
- Set up email notifications
- Check your wallet regularly
- Leave reviews for good publishers
Common Mistakes to Avoid
- Ordering from sites with high spam scores
- Using exact match anchors too often
- Ignoring content quality
- Not checking publisher reviews
- Rushing without proper research
Ready to Start?
Join thousands of advertisers building quality backlinks on Outreachist.